It is very difficult to create a successful Social Media strategy in the first place. Each social media site has a separate purpose; Instant chats on Twitter, friendships on Facebook, LinkedIn helps create a profile with more references and information. It is important to pay attention to such criteria when creating a Social Media strategy. In addition, what your followers need, why they like your page, should be shared by thinking about them.
In this topic, we will share the rules that will make your work easier when creating a Social Media strategy:
1. Apply the 80/20 Rule
This rule reminds you that 80% of your posts on social media should be non-ads and 20% should contain ads. The reason is quite simple: No one liked your page to see ads, but rather to learn information.
2. Time Matters
You can review when your followers are most active in Facebook Insights. Likewise, you can see which of your posts are seen more in Twitter Analytics. Thanks to these two tools, you can find out which audience entered at what time. Thus, by setting an hourly average, you can ensure that your followers are instantly aware of your posts.
3. Goal Matters
Don't worry that one of your posts saved you. It would be more advantageous to have 2 posts per day on Facebook and at least 6 posts on Twitter. You can see how many posts you should have on social media per day from the picture below.
Thus, it will both increase which of our posts is more important and increase your follower base. Many people know that Wednesdays have the most interaction, especially between 2pm and 2:30pm. However, do not forget that not all of your followers may be active on the same day.
4. Learn from Your Followers!
Feedback or analytics tools can't know more than your followers. Your followers on Social Media is the most important criterion of information. This is an intuitive rule, but forgotten by many at once. You should remember that you will find the best answers on social media, because it is the people who run it.
5. Chat, Create.
At the same time, one of the most important factors in Social Media is to chat or take part in a conversation. Do not get hung up on serving only on a certain criterion. It can be a difficult task at first, but as your audience gets used to it, you will be prepared to chat more easily. As we stated in the previous rule, it is important to share information on social media. Asking questions in your native language, without being too corporate, is generally more welcome by people.
As a result; Understand your audience, find out what they want.
If you hang around too daddy, you'll lose before you even start.
