Among the marketing techniques, the one done via the internet costs less than the conventional methods . Content is very important in Social Media Marketing . People want to know about products, people, institutions, etc. and use social media and online platforms in this context. If you know how to use these fields, the expected communication will take place.
Tools used in Social Media Marketing;
- blogs
- User Centered Design
- SEO (Search Engine Optimization)
- Email notification
- Use of Social Media channels (Facebook, Twitter, Instagram etc.)
You Are In Control With Blogs
Blogs are more advantageous than channels like Facebook, Youtube, because you have complete control. Thanks to the blogs, the content can be published in the format and length you want.
Displaying on the First Page of Google
Google optimization, as many people use it, requires originality first of all. However, it is not possible to know according to what Google ranks. There are hundreds of criteria on this subject. However, like anything else, this issue is not in the status of unpredictable. An SEO compatible website compiled from up-to-date articles can rank high in Google search. The importance of content in Social Media Marketing is especially evident in SEO compatible articles.
Being on the first page of Google is the dream of many companies. Writing an article with the help of keywords, and then the company's website, which is ranked higher, can promote products thanks to the incoming traffic. There are things to consider about the importance of content in Social Media Marketing ;
- Original, original ideas and accompanying articles and videos have great importance on people's perception.
- A website whose content is up-to-date means that it has been raised to a degree of reliability by internet users.
- People's attention is always on you through announcements and campaigns.
Content plays an important role in Social Media Marketing. It has been scientifically proven that sharing that appeals to the visual and auditory senses, such as photos and videos, affects people. People's eyes will be on you, thanks to a memorable compilation of content. Providing web traffic and contributing to production is a content requirement.
